The luxury performance brand introduces a new vision for strong women, bringing high fashion, performance design and proprietary fit research into the gym and beyond.

NEW YORK, Sept. 24, 2026 /PRNewswire/ — Danimás, the luxury performance brand founded by visionary businesswoman, producer, sports league owner, and former professional bodybuilder Dany Garcia, today announced its expansion into ready-to-wear, with the launch of its Fall/Winter 2026 collection.

As more women embrace strength training, their bodies—and their expectations of fashion—are changing. Danimás was created around the belief that fashion, fit and the culture surrounding women has not evolved at the same pace. Fall/Winter 2026 introduces a new wardrobe for the Athlete of Life™: a woman who brings the strength, discipline and ambition she builds through training into every part of her life.

“Women should be able to express themselves in the gym with the same freedom, confidence and glamour they bring to every other part of their lives,” said Dany Garcia, Founder and Co-CEO of Danimás. “That was a void I experienced personally. I could find extraordinary fashion for the rest of my life, but when I walked into the gym, the choices became much narrower. Danimás was created to change that. We are bringing luxurious materials, exceptional design and true performance into the training environment—so women never have to compromise and leave their sense of style at the door. For me, muscle is luxury, and the clothes we train in should reflect the same ambition.”

Danimás first established its design language through a growing collection of elevated training and lifestyle accessories, including weight belts created with Cardillo USA, technical lifting gloves engineered with Harbinger Fitness, and Italian-made gym bags that bring the craftsmanship and polish of luxury leather goods to the training category. Ready-to-wear is the next expression of that vision, expanding Danimás from the products women train with and carry, into a wardrobe built around how strong women live.

Rather than relying solely on conventional fashion sizing and proportions, Danimás developed the collection’s fit architecture through proprietary research into the bodies and wardrobes of women who strength train. The study examined how muscular development can influence proportion, garment balance and fit across key areas of the body, with those insights informing the brand’s approach to patternmaking and product development. The result is apparel designed around the realities of the strength-trained female form—for women with muscle, and those on their way to building it.

For Fall/Winter 2026, Danimás introduces 28 styles across 60 SKUs, beginning with a Fall delivery in September and followed by a Holiday drop in October. These collections focus on lifestyle pieces designed to move in and beyond the gym, with every style considering range of motion for a distraction-free fit and fabrics chosen for breathability, comfort, handfeel and luxury.

Among the collection’s signatures is the Everything Jogger, offered in breathable taffeta for $325 and nappa leather for $1,995. Adjustable ankle snaps allow the silhouette to cinch at the calf for leg-day workouts, transforming a familiar athletic staple through the Danimás lens of fashion, function and versatility.

The Warm-Up Jacket and Pant, each retailing for $425, pair recycled Italian matte nylon with contrasting shine “D” inserts that introduce a signature Danimás design code. Two-way zippers on the jacket and full-length zippers along the pants allow each piece to adjust for movement, styling and ease.

The MVP Tracksuit rounds out the collection’s core statements. Made from LuminousTricot selected for its exceptional handfeel and fluid drape, the MVP Jacket ($495) and MVP Pant ($425) elevate the ease of a traditional tracksuit into a modern wardrobe staple.

The collection is manufactured in New York City and Portugal using textiles sourced from leading mills in Italy and France. Performance materials are BPA and PFA free and adhere to EU environmental requirements, bringing together performance functionality with the construction, materiality and finish of luxury fashion.

“Women who strength train have historically been asked to compromise—on fit, function or fashion,” said Liz Edmiston, Co-CEO of Danimás. “We saw an opportunity to build the category differently from the ground up: beginning with research, developing fit around the strength-trained female body, sourcing exceptional European fabrics and creating products with the standards of a fashion house. Ready-to-wear is an important step toward our ambition to build Danimás into the defining lifestyle brand for the Athlete of Life.”

The Danimás Fall/Winter 2026 Ready-to-Wear collection launches September 24, 2026, exclusively at danimas.com, with prices ranging from $150 to $1,995. The Holiday collection will drop in October, with activewear debuting in Spring 2027.

About Danimás

Founded by Dany Garcia alongside Co-CEO Liz Edmiston, Danimás is a luxury lifestyle and media brand built for women who believe strength is transformative. Rooted in its Athlete of Life™ philosophy, Danimás brings together product, storytelling and community to champion a more expansive idea of strength—one that fuels ambition, self-expression and a life without limits. Danimás exists to dress, represent and convene women who are Made for More.

For more information, visit danimas.com or follow @danimasofficial.

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SOURCE Danimás