Anderson joins from Fox’s Tubi Media Group to head TripleLift’s CTV programs and next-generation CTV infrastructure investments

NEW YORK, Sept. 24, 2026 /PRNewswire/ — TripleLift, the Creative SSP powered by TL Spark, today announced the appointment of Kendra Anderson as Vice President of Product Management. Reporting to Timothy Jasionowski, TripleLift’s Chief Product & Technology Officer, Anderson will oversee the company’s CTV programs and spearhead the investment in new CTV-first infrastructure.

Anderson’s appointment comes at a critical moment for streaming. U.S. CTV ad spend has topped $30 billion and continues to grow at double-digit rates¹, with FAST and other fully ad-supported formats now the fastest-growing segment. Yet, supply and viewership have outpaced the infrastructure built to support them – fill rates are dropping, and premium inventory is going unmonetized. Anderson will focus on closing this gap alongside a renewed investment in TripleLift’s existing CTV offerings.

Anderson brings extensive media tech experience to TripleLift. She was most recently at Fox, overseeing consolidated ad stack solutions and decisioning infrastructure across properties including Tubi. During her tenure, she led the rebuild of critical ad platforms following the divestiture of Hulu to Disney and spearheaded company-wide initiatives across ad orchestration, contextual solutions, and data privacy.

“Kendra has spent her career building the infrastructure that keeps major streaming platforms monetized, including rebuilding Fox’s ad stack through one of the biggest corporate transitions our industry has seen,” said Jasionowski. “That’s exactly the kind of builder we want on CTV. FAST and ad-supported inventory is growing faster than the tools built to support it, and Kendra knows that gap better than anyone, as she’s spent her career combating it.”

“I’ve spent my whole career on the publisher side, watching a huge amount of FAST and fully ad-supported inventory go unmonetized, because the industry hadn’t yet built the tooling or the commercial playbook for it,” said Anderson. “What drew me to TripleLift is the flexibility: a company with the willingness to listen to what this segment actually needs and move quickly to build it. That’s a real opportunity.”

To learn more about TripleLift and its CTV offering, visit triplelift.com 

About TripleLift
TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com.

¹ SOURCE: eMarketer / Insider Intelligence

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