IUF Strengthens North American Presence with Pattison ID Partnership

Extended Agreement will see IUF able to offer North American manufacture and deployment utilizing local Pattison ID factories and fitting experts

LONDON, UNITED KINGDOM, October 8, 2026 /EINPresswire.com/ — Audio-visual and digital integration leader, IUF, today announced a partnership with physical branded environments expert Pattison ID that will see the two companies work together to form a strategic partnership to offer enhanced digital and connected experience across North America. The expanded agreement means IUF is now able to offer complex, large-scale deployment to stadiums, arenas and conference centers across Canada and the United States via Pattison’s six manufacturing facilities in the region and their impressive team of almost 1,000 worldwide.

“North America represents an exciting opportunity for IUF. Over the past several years we’ve built up incredible expertise delivering large complex LED, digital signage and IPTV solutions for stadiums and arenas across Europe, and I’m excited to bring our skills and vision to North America,” said Josh Bunce, Chief Executive Officer, IUF. “Joining up with Pattison ID allows us to combine our innovative, flexible and scalable approach with one of the continent’s largest and most respected implementation businesses. Together, we’re able to offer stadiums, arenas and venues a seamless journey from strategy and design through to delivery and long-term performance, all through a single partner.”

“At Pattison, we have decades of experience in helping organizations transform their physical environments to serve their customers better,” said Marco Calabretta-Duval, President, Pattison ID. “IUF brings a complementary set of digital, creative, technology and software capabilities as well as their vast ambition and extensive experience in elevating sports venues with large scale digital displays and integrated systems. Together we can deliver together for clients across North America, particularly within the stadium and arena space.”

The partnership means ambitious digital installations from concourse signage and exterior LED displays such as huge halo screens, dynamic ribbon displays and scoreboards through to IPTV distribution, menu boards and digital fan experiences can now be delivered end-to-end by working with a single, trusted supplier, rather than coordinating multiple vendors across strategy, technology and on-the-ground delivery. With a proven track record of deploying a variety of digital solutions within stadium settings, IUF has recently finished installations in the O2 Arena Belfast, First Direct Arena in Leeds and the AO Arena Manchester and has worked with sports brands including the NBA, England Cricket Board and Manchester City FC. As organizations increasingly look to improve customer and fan experience while generating greater operational efficiency and revenue opportunities from their physical environments, the partnership enables clients to benefit from global innovation alongside trusted local delivery.

More information on IUF’s work across stadiums and arenas is available at iuf.digital/stadiums-venues/ More information on Pattison ID is available at www.pattisonid.com. Those interested in talking to IUF about their stadium and arena expertise should contact hey@iuf.digital

About IUF
Making spaces perform, IUF is a leading technology solutions partner that delivers seamless, future-ready digital solutions across retail, stadiums, transport, DOOH, live events, attractions, workplaces and more. IUF designs, delivers and manages end-to-end digital signage, experiential and large-scale LED, transforming physical environments into intelligent, revenue-driving destinations. Founded in 2008 in Bristol UK, IUF is now active in over 30 countries.
iuf.digital

About Pattison ID
Pattison ID is a North American leader in complete physical and digital branding solutions. With multiple manufacturing facilities, sales offices and project management teams all over North America, Pattison ID offers customers complete turnkey solutions. Pattison ID is a wholly owned company of The Jim Pattison Group, a 100% privately owned $20B+ corporation.

For more information images or interviews please contact:
Kate Dickson
Head of Marketing and Communications, IUF
Kate.dickson@iuf.digital
+44 7507 425401

Kate Dickson
IUF
kate.dickson@iuf.digital
Visit us on social media:
LinkedIn

Media gallery