MIAMI, Oct. 20, 2026 /PRNewswire/ — Innovative Eyewear, Inc. (“Innovative Eyewear” or the “Company”) (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer®, and Nautica® brands, is pleased to announce the receipt of the Time Magazine Best Inventions 2026 award for its Reebok sport smart eyewear collection.

The Reebok sport smartglass collection from Lucyd is a unique lineup of 10 smart eyewear styles, designed with the outdoor athlete in mind. The collection has the following notable features:

• Our first to use a comprehensive new audio system, using cutting-edge speaker components. Truly loud and clear for the gym or a windy day.
• Adjustable, rubberized nosepieces and ear grips to minimize slippage.
• Connection to the Lucyd app provides useful Walkie-talkie features for team sports or connecting with your running group or a trainer.
• Stylish lens vents help prevent fogging.
• Polarized and light-adaptive models available.
• All versions of the Nitrous model are fully prescription adaptable.

Harrison Gross, CEO of Innovative Eyewear, said, “We were pleasantly surprised to receive another major design award so soon after acquiring our first Red Dot for Lucyd Armor. Time’s Best Inventions awards strongly indicate product-market fit and design quality. It’s a testament to the world-class team we have built at the Company, which is punching well above its weight when it comes to producing world-class smart eyewear. We think this speaks to the incredible ability and dedication of our team. To put it bluntly, if you are in the eyewear or electronics business today, you should be carrying Lucyd products.”

View the award here. The Reebok collection is available now at Lucyd.co, with or without prescription.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge AI-enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer®, and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods, and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to media product awards. Forward-looking statements are based on the Company’s current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, “anticipate,” “believe,” “continue,” “estimate,” “expect,” “future,” “intend,” “may,” “outlook,” “plan,” “potential,” “predict,” “project,” “should,” “will,” “would” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company’s filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption “Risk Factors.”

Investor Relations Contact:

Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, NY 10036
Office: +1 (646) 893-5835
Email: ir@skylineccg.com 

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SOURCE Innovative Eyewear, Inc.