iPullRank renamed its annual conference for the marketers and leaders who now own AI Search inside their companies. Founding Member tickets open today.

NEW YORK, Oct. 20, 2026 /PRNewswire/ — iPullRank today announced that SEO Week is now Relevance. Relevance 2027 (formerly SEO Week), the premier AI Search conference, takes place April 6–8, 2027, at Halo at 28 Liberty in New York City’s Financial District.

Relevance is designed for anyone being asked what their company is doing about AI Search, from CMOs to the senior practitioners who run search programs. Attendance is capped at 450 per day, and every session runs on a single track.

Why the Name Changed

For more than two decades, search meant typing a query and picking from a list of links. Now buyers ask ChatGPT or Google’s AI Mode which company to choose, and many act on the answer without visiting a website. AI systems decide which brands get recommended, and earning that recommendation takes content, PR, product data, and brand teams alongside SEO.

Technical SEO remains a core pillar of AI Search, since AI systems can only recommend content they can find and crawl. This is why it runs throughout Day 1. The program has grown around it to help marketing leaders plan and fund AI Search work.

Three Days, One Sequence

• Day 1, Relevance (April 6): How AI systems decide what to retrieve, cite, and recommend.
• Day 2, Strategy (April 7): Who owns AI Search inside a company and how it gets funded.
• Day 3, Resonance (April 8): The content and brand work that earns trust from people and the AI systems they use.

“There were no SEO conferences in New York for years, and then suddenly there were three in the same week in April, so we called ours SEO Week,” said Mike King, Founder and CEO of iPullRank. “I announced Relevance Engineering that first year, and people were already asking if it should be called Relevance Week. Since then, our audience has taken on content, PR, product data, brand measurement, and AI, and many report to people who never had SEO in their title. Same team, same standards, bigger job.”

Tickets and Availability

Founding Member three-day passes are available now at $999 through November 30, 2026, or until the limited allocation sells out. Single-day and team tickets are also available.

Existing SEO Week 2027 tickets are honored in full at the price paid and convert automatically to Relevance 2027 three-day passes, with no action needed from ticket holders.

Confirmed speakers include Dr. Krishna Madhavan of Microsoft AI, Amanda Natividad of Zero Click Marketing, Wil Reynolds of Seer Interactive, Talia Wolf of GetUplift, Ross Simmonds of Foundation Marketing, Dan Petrovic of DEJAN, Jori Ford of The Aspen Group (TAG), and Nick Eubanks of Digistore24 USA, with more to be announced in the coming weeks.

Event details, the full three-day outline, and tickets are at relevanceconf.com.

Follow along with #RelevanceConf and on social at @RelevanceConf on Instagram and @RelevanceConfHQ on X.

About Relevance
Relevance (formerly SEO Week) is the independent AI Search conference, presented by iPullRank. Over three days in New York City, marketing leaders and senior practitioners work through what is known about how AI systems find, evaluate, and recommend brands, and what to do about it.

The conference runs on a single track, so every attendee hears the same sessions. Learn more at relevanceconf.com.

About iPullRank
iPullRank is an AI-native enterprise AI Search and SEO agency based in New York City. Led by Founder and CEO Mike King, the agency created Relevance Engineering, a multidisciplinary framework combining information retrieval, artificial intelligence, content strategy, digital PR, and user experience.

iPullRank helps enterprise and mid-market brands improve how they are retrieved, understood, cited, and recommended across traditional search engines and AI Search platforms. Its services include Relevance Engineering, Resonance Design, Strategic Planning, AEO/GEO, SEO, content engineering, content strategy, and content marketing.

Learn more at iPullRank.com. 

Media Contact
Chase Edwards
Marketing Manager, Public Relations
chase@ipullrank.com 

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SOURCE iPullRank